How We Helped Clerk & Counsel Go From a New Website to 5–6 Enquiries a Day

Clerk & Counsel only launched in June 2026, so when we started working on the website there was no existing traffic, no Google rankings and no established brand for us to build on.

In some ways, that made the project more interesting. Rather than inheriting a website and trying to work out how to improve it, we could think about SEO from the very beginning. We looked at the type of enquiries Clerk & Counsel wanted, how people actually search when they need a barrister and what the website needed to contain to give us the best chance of appearing for those searches.

A few months later, the website had received more than 2,000 visitors in a month and Clerk & Counsel was receiving around five or six enquiries a day.

And they’ve achieved that without spending anything on paid advertising.

We built the website around the work they wanted

One of the mistakes we see quite often is businesses building a website first and then thinking about SEO afterwards.

With Clerk & Counsel, we did the opposite.

Before we started creating pages, we looked at the different reasons somebody might need a barrister and the language they were likely to use when searching. That influenced how we structured the website, which service pages we created and the content we planned around them.

We didn’t want thousands of visitors who had no intention of instructing a barrister. The aim was to attract people who genuinely needed the service and make it easy for them to understand what Clerk & Counsel does and make an enquiry.

It sounds obvious, but there is a big difference between building a website that looks good and building one around how you actually intend to generate business.

SEO was part of the website from day one

Because we were involved from the start, SEO wasn’t something we had to bolt onto the website once it was finished.

We could think about keywords, page structure, internal linking, technical SEO and content as we built it. We then continued adding and improving content once the site was live, based on the searches we wanted Clerk & Counsel to become visible for.

We’ve also been looking beyond conventional Google rankings. Search behaviour is changing quickly, particularly with people increasingly using ChatGPT and other AI tools to research legal problems, so we’ve considered AI search visibility alongside traditional SEO.

The important thing, though, is that we haven’t produced content simply because we think we need to publish something every week. Each new page or article needs to have a reason for being there.

From zero to 2,000 visitors

The website has now grown to more than 2,000 visitors in the most recent month.

For a website that didn’t exist in June, that’s obviously a result we’re pleased with.

But traffic isn’t really the number we are most interested in.

Clerk & Counsel is now receiving around five or six enquiries every day.

This is exactly what we wanted the website to do.

It is very easy for marketing agencies to talk about impressions, keyword movements and increases in traffic. We monitor all of those things because they tell us whether we’re heading in the right direction, but ultimately Clerk & Counsel needs people to actually use the service.

The fact that the website is now generating enquiries consistently is therefore far more important to us than simply being able to say traffic has increased.

We had another audience to reach

There was another side to the project that couldn’t really be solved through SEO alone.

Clerk & Counsel needs barristers on their panel.

There is little point generating enquiries from people who need counsel if there isn’t a strong enough panel of barristers to deal with those instructions.

For this side of the business, we have concentrated much more heavily on social media, particularly LinkedIn. We have used it to introduce Clerk & Counsel to barristers, explain how the service works, talk about the clerking support available and promote opportunities to join the panel.

That has helped the barrister panel grow alongside the number of client enquiries coming through the website.

This is also a good example of why we don’t automatically recommend the same marketing channels for every audience. Someone looking for a barrister and a barrister considering joining Clerk & Counsel are two completely different people. It wouldn’t make much sense to market to them in exactly the same way.

And we’ve done it without paid advertising

Clerk & Counsel hasn’t used PPC or any other paid advertising to generate this growth.

That’s not because we have anything against paid advertising. We run PPC campaigns for other clients and it can be an extremely effective way of generating legal enquiries.

We just didn’t think it needed to be the starting point here.

The priority was to build a website capable of generating its own visibility, create useful content around the searches that mattered and use social media to start building the professional side of the brand.

Within a few months, that approach has taken Clerk & Counsel from a completely new website to more than 2,000 monthly visitors and around five or six enquiries a day.

There’s still plenty we want to do with it, particularly as the barrister panel grows and more areas of law can be developed. But it is a good example of what can happen when the marketing is considered before the website is built rather than once it’s finished.

The results so far

Launched: June 2026
Website visitors: 2,000+ in the latest month
Enquiries: Around 5–6 per day
Paid advertising: None
What we’ve used: Website development, SEO, content and organic social media