Get a Free Law Firm Website & SEO Review

Your law firm’s website might look good, but is it actually helping you attract new clients?

BSD Legal Marketing is offering law firms a free website and SEO review to identify opportunities to improve search visibility, attract the right visitors and generate more enquiries.

We’ll take a genuine look at your website. This isn’t an automated report that produces a generic SEO score. Our team will review your website from a legal marketing perspective and highlight some of the areas we believe could be improved.

There is no obligation to work with us afterwards. We’ll give you practical recommendations that you can take away and implement yourself. If you’d like BSD Legal Marketing to help you put them into practice, we can discuss that too.

What will we look at?

Every law firm is different, so we don’t approach a website review with a standard checklist and assume the same strategy will work for everyone.

We’ll consider your practice areas, locations, existing website and the types of clients you’re trying to attract.

Our review may look at:

Your Google visibility

Can potential clients actually find your firm when they search for the legal services you provide?

We’ll look at your existing organic visibility and identify examples of relevant searches where there may be an opportunity to improve your rankings.

Your website content

One of the most common problems we find with law firm websites is simply that there isn’t enough useful content to reflect everything the firm does.

For example, having a single “Family Law” page is very different from having useful, well-developed content covering divorce, financial settlements, child arrangements, cohabitation disputes, pre-nuptial agreements and the other individual services the firm provides.

We’ll look for gaps between the work your solicitors undertake and the searches your website can currently appear for.

Your competitors

Why are other law firms appearing above you?

We’ll look at the search landscape surrounding your firm and identify some of the things competitors are doing differently.

That doesn’t mean copying them. It means understanding what’s already performing and finding opportunities for your firm to compete.

Local SEO

For many law firms, location is a major part of how prospective clients search.

We’ll consider whether your website effectively targets the geographical areas you serve and whether there are opportunities to improve your local search presence.

Where relevant, we’ll also consider your Google Business Profile and Maps visibility.

Converting visitors into enquiries

More traffic isn’t particularly valuable if the website doesn’t turn any of those visitors into clients.

We’ll consider the website from a potential client’s perspective.

Is it immediately obvious what you do? Is there a clear next step? Are your solicitors and credentials visible? Is it easy to contact the firm? Does the website give someone enough confidence to make an enquiry?

Sometimes relatively simple changes can make a significant difference to how effectively existing traffic converts.

SEO, AI and the changing search landscape

Search is changing.

Potential clients can now encounter law firms through traditional Google results, local results, AI Overviews and other AI-powered search and answer platforms.

We’ll consider whether your website has the structure, content and authority signals needed to give it the best opportunity of being discovered as search continues to evolve.

Who is the free review for?

Our reviews are designed specifically for solicitors and UK law firms.

It could be particularly useful if:

• your website isn’t generating enough enquiries;
• competitors regularly appear above you on Google;
• you’ve relied heavily on referrals or word of mouth;
• you’re considering investing in SEO or PPC;
• you’ve launched a new department or practice area;
• your website hasn’t been reviewed for some time; or
• you simply don’t know whether your current digital marketing is performing as well as it could.

You don’t need to understand SEO before requesting a review. We’ll explain what we’ve found in straightforward terms.

Why BSD Legal Marketing?

BSD Legal Marketing specialises in marketing for the legal sector.

Our team has experience working with law firms and legal service providers across a wide range of practice areas, and our Director has a legal background as well as extensive experience in legal marketing.

Legal marketing isn’t simply about generating as much website traffic as possible. The aim is to understand which services you want to grow, what prospective clients are searching for and how we can put your firm in front of more of the right people.

Our recommendations will therefore be based on your firm rather than a generic SEO template.

Request your free law firm website review

Want to know what we’d change?

Send us your website and a few details about your firm. We’ll take a look at your current online presence and identify some of the key opportunities we think are worth exploring.

There’s no obligation to instruct BSD Legal Marketing and no lengthy sales process. If you want to implement our recommendations yourself, you can. If you’d like our team to help, we can talk about the next steps.