Greener Costs: Increasing Website Traffic by 300% Through SEO and PPC

The Challenge

Greener Costs wanted to increase its online visibility and attract more relevant visitors to its website in a specialist and competitive area of the legal market.

Rather than relying on a single marketing channel, we developed a strategy combining the immediate visibility available through PPC with longer-term organic growth through SEO.

What We Did

Since January, BSD Legal Marketing has worked on developing Greener Costs’ search presence through targeted content, website optimisation and paid search.

Our SEO strategy has focused on building visibility around relevant legal costs searches and creating useful content that demonstrates the company’s expertise. This has been supported by PPC campaigns designed to place Greener Costs in front of people actively searching for the services it provides.

The two channels work together. PPC provides immediate visibility and useful information about search behaviour, while SEO gradually increases the number of visitors the website can attract without paying for every individual click.

The Result

Since January, website traffic has increased by approximately 300%.

More importantly, the growth has been built around searches relevant to the services Greener Costs actually wants to promote rather than simply increasing visitor numbers for the sake of producing a better-looking analytics report.