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Why Law Firms Should Stop Obsessing Over Website TrafficWebsite traffic is often treated as a measure of digital marketing success. For law firms, rising visitor numbers can suggest that SEO is working and online visibility is improving. However, more visitors do not...

Is Your Law Firm Website Speaking to Lawyers or Potential Clients?Your law firm website might showcase years of experience, specialist knowledge and an impressive range of legal services. But does it explain what you do in a way that potential clients can actually...

Law Firms Are Measuring the Wrong Marketing Metrics Most law firms' marketing reports are full of numbers. Rankings, impressions, visitor counts and social media followers appear month after month, usually with an upward arrow beside them. They are easy to collect and...

Good Legal Marketing Starts Before Keyword Research  Keyword research is an important part of any successful digital marketing campaign, but for law firms, it should never be the starting point. Before looking at search volume, analysing search results or...

What Happens After Someone Enquires with Your Law Firm?  Attracting potential clients is an important part of growing a law firm, but generating enquiries is only one stage of the marketing process. What happens after someone submits a contact form, makes a phone...

What Makes Someone Choose One Solicitor Over Another?  When someone needs legal advice, they are rarely choosing a solicitor based on qualifications alone. Most people will compare several firms before making contact, particularly when they are dealing with an...